Archivo de la etiqueta: brand image

SOCIAL MEDIA MANAGER: Who should it be? What should they do?

In just a short period of time, at least in Spain, the Social Media Manager figure is being almost compulsively requested by many companies and brands.  This position, also known as Community Manager is, in my opinion, being treated with very little warmth, and, in some cases, as an inconvenient necessity. On one hand, business […]