Monthly Archives: abril 2012

Todos quieren ser ‘Gobierno Abierto’


Esta semana se celebra el Open Government Partnership en Brasilia. Una alianza de 8 países que nació hace tan solo 7 meses y que ya tiene 54 estados del mundo que han sido admitidos, y otros tantos que suspiran por entrar. No todos son admitidos, es más, los ya integrantes pueden ser expulsados. Todos aquellos […]

SOCIAL MEDIA MANAGER: Who should it be? What should they do?


In just a short period of time, at least in Spain, the Social Media Manager figure is being almost compulsively requested by many companies and brands.  This position, also known as Community Manager is, in my opinion, being treated with very little warmth, and, in some cases, as an inconvenient necessity. On one hand, business […]